Why Content Matters (Now More Than Ever)

Content is not decoration.
It’s not just something to “keep your socials active.”

Content is how people decide if they trust you.

In a world where people scroll fast and buy slow, the brands that win aren’t the loudest - they’re the most felt. The ones that show up consistently. The ones that sound human. The ones that let their audience understand who they are, what they stand for, and how they can help.

Good content:

• Builds trust before the sale

• Warms your audience without pressure

• Positions you as the obvious choice

• Works for you long after it’s posted

And most importantly - it removes the burden from you having to constantly sell.

What Makes This Work

This is not about trends or perfection.

It’s about:

• Consistency (showing up regularly)

• Authenticity (sounding like a real person)

• Clarity (knowing what you’re saying and why)

• Feedback loops (data, check-ins, refinement)

We don’t “set and forget.”

We review.
We adjust.
We refine.

So your content keeps getting better - not louder.

How I Work (And Why This Is a Collaboration)

This is not a “hand it over and disappear” service.

It’s a creative collaboration.

I bring the structure, strategy, storytelling, filming, editing, posting, and analysis - you bring your expertise, your perspective, your lived experience.

Together, we turn that into content that actually lands.

Platform Strategy (My Recommendation)

While Instagram still has its place, my strong recommendation for most brands right now is:

TikTok + long-form trust platforms (Email / Blog / Substack)

Why?

• TikTok prioritises connection over polish

• Organic reach is significantly stronger

• Your message can be discovered by people who’ve never heard of you

• Email / blog / Substack deepens trust and converts attention into loyalty

Instagram can absolutely be used but TikTok is where momentum is built fastest right now.

What I Handle For You

✔ Content is created
✔ Content is posted and managed
✔ Emails are written and sent
✔ Blogs are published
✔ Data is reviewed
✔ Strategy is refined

You stay in your zone of genius.
I handle the rest.

Ongoing Content Check-Ins — $99/week

For brands who want structure, accountability and clarity without full creation support.

Includes:

• Weekly 30-minute Zoom check-in

• Content planning and accountability

• Offer and launch ideas

• Data analysis and feedback

• Curated list of post / reel ideas

Platforms:

• 1 platform (Instagram or TikTok)

• Plus blog, email, or Substack

MOMENTUM

Perfect for steady presence without overwhelm. Consistent visibility.

Includes:

• 2 posts per week (reel or carousel)

• 1 set of stories

• 1 email or blog per week

• 1 hour filming per month ($550 value)

• Monthly data analysis

• 1 x 30-minute Zoom strategy session per month

• 1 edit round

• 48-hour turnaround

Investment: $333/week (minimum 1 month)

MAGNETIC

For brands ready to grow visibility and trust faster, increase sales, build community and SOAR.

Includes:

• 5 posts per week (reels + carousels)

• Daily stories

• 1 email or blog per week

• Half-day shoot per month ($775 value)

• Monthly data analysis

• 1 x 90-minute Zoom strategy session per month

• Access to edits

• Fast turnaround (Monday–Thursday)

Investment: $895/week (minimum 3 months)

MUSE

This is full creative immersion. Brand Collaboration. Done for You in the most comprehensive, all-encompassing way.

Includes:

• 10+ posts per week

• Daily stories

• 1 email and 1 blog per week

• 1 Substack post

• Flyer/poster designs

• Engagement management (commenting, DMs, resharing)

• Full-day shoot per month ($1,100 value)

• Ongoing data analysis

• Weekly 30-minute Zoom check-in

• Priority edits and fast turnaround (Monday–Thursday)

Investment: $1555/week (minimum 3 months)

A Note on Capacity

Because I personally create all content, I only take on 4 brands at any one time.

This ensures:

• High creative quality

• Deep brand understanding

• Consistency without burnout

• Real results, not rushed output

When my roster is full, I close applications.